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Design Category
Corporate communications design, 1995
Design firm
Viva Dolan Communications and Design (Toronto, Ontario, Canada)
Collection
(1996) Communication Graphics: 17
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In addition to reviewing performance highlights, the report’s goal is to communicate the value of YMCA programs to donors and volunteers. A phrase from the YMCA’s vision statement —“the heart of a healthy community”—provides a unifying thematic thread. Ten well-known photographers and artists were each invited to interpret a heart-oriented thought. The narrative sections are designed like book chapters to emphasize the literary feeling of first-person accounts.