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Design Category
Promotional design and advertising, 1995
Design firm
Viva Dolan Communications and Design (Toronto, Ontario, Canada)
Collection
(1996) Communication Graphics: 17
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The catalogue is the main vehicle by which B & R sells its upscale biking and walking trips. Clients expect a visually striking, elegantly produced, well written and organized brochure reflecting B & R’s reputation for quality and attention to detail. An arresting cover photo of a farmer, replaces the more predictable biker or walker. Inside, a series of trip pages, hierarchically complex yet accessible, are counter pointed by theme photographs —an art-directed “spine” to unify a hodge-podge of stock and in-house photography. A gallery of whimsical illustrations gives added unity to the book.