This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.
 |
Design Category
Promotional design and advertising, 1995
Design firm
VSA Partners (Chicago, Illinois)
Collection
(1996) Communication Graphics: 17
|
This promotion was specifically geared toward a design audience while also taking into consideration printers and print buyers. The parameters, much like any paper promotion, included the need to show examples of how the paper performs as well as enhances many potential project specifications from halftone to 4-color process, from line art to stochastic screen printing. We feel that the strength of this project is its reference to the history, attitude, and eccentricity inherent in the product itself.