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Design Category
Environmental graphic design, 1995
Design firm
Wagner Murray Architects (Charlotte, North Carolina)
Collection
(1996) Communication Graphics: 17
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Market deficiencies often demand innovation. Simple Shelter, a prototypical tent, was developed in response to a market shortcoming. Simple Shelter provides an easy functional, portable and demountable shelter application. The tent concept evolved from a specific client request to lower the cost of the extended rental burden for a seasonal Farmer’s Market. The project was conceived, designed, tested and manufactured in less than 90 days. The cost per tent was under $300, significantly less than the accumulated rental costs for the standard four-post pyramid canvas tent.
Good design expands our visual parameters and elevates our sensibilities. When a product serves an intended application in a novel way, then the benefits are decidedly pragmatic while communicating a universal application.