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Design Category
Brand and identity systems design, 2005
Design firm
Passing Notes, Inc. (Oakland, California)
Collection
(2006) AIGA 365: 27
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As our ways of communication become more distant and less personal, we crave things that reconnect us in some small way with each other. To receive something that has been made by hand gives the piece a sense of value and intimacy. While growing up, passing notes with friends is often the first form of communication in the printed medium. It is a collection of memories and stories quietly captured in a personal token made permanent on paper. Passing Notes is about rediscovering and embracing the thrill of that first folded note, to instill the joy of design that touches the heart. Design that has meaning—that is felt as well as read, touched as well as heard. Appropriately, the stationery became the name of the company itself. When folded, it is the same size as a standard business card; when opened, it shares a personal note from the designer.
Couldn’t stop picking it up!
Makes you want to unfold it and touch it.
Relatively simply produced; elegant typography.
The folded piece in the shape of the heart is memorable.
Makes total sense for the business.
Looks as great folded as it does unfolded.