AIGA Design Archives

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Design Category
Editorial design, 2005
Design firm
Martha Stewart Living Omnimedia (Astoria, New York)
Collection
(2006) AIGA 365: 27

Description

At Kids: Fun Stuff to Do Together, we know that kids (and adults) learn best when they are engaged, challenged and awestruck. We draw the reader in by seamlessly blending type and photography with amusing, well-crafted text. In the Halloween story “Creepcakes,” ordinary, everyday cupcakes are transformed into appropriately creepy aliens, monsters, spiders and—gulp—mummies. Our goal was to create a great story using extremely simple ingredients (cupcakes, jelly beans, licorice, gumdrops), but also to show, through great photographs and clever design, that there are no limits to imagination, especially when that imagination belongs to a child.

Credits
Art director: Robin Rosenthal
Designers: Tara Bench (food stylist), Megan Hedgpeth (stylist), Jodi Levine (craft editor), Robin Rosenthal (designer)
Photographer: Sang An
Production director: Denise Clappi
Production artist: Judy Glasser
Picture editors: Rebecca Donnelly, Lina Watanabe
Editors: Melissa Morgan, Kelly Smith-Killian
Writer: Bunny Wong
Director of photography: Heloise Goodman
Printer/binder: Quad Graphics
Printing method: Offset
Binding method: Perfect
Paper: Body, 45 lb. Liberty Gloss; cover, 100 lb. Sterling Ultra
Typeface: Customized title based on Base Nine
Client: Kids: Fun Stuff to Do Together
Juror Notes

Gleefully ghoulish!
High production values.