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Design Category
Editorial design, 2005
Design firm
Martha Stewart Living Omnimedia (Astoria, New York)
Collection
(2006) AIGA 365: 27
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At Kids: Fun Stuff to Do Together, we know that kids (and adults) learn best when they are engaged, challenged and awestruck. We draw the reader in by seamlessly blending type and photography with amusing, well-crafted text. In the Halloween story “Creepcakes,” ordinary, everyday cupcakes are transformed into appropriately creepy aliens, monsters, spiders and—gulp—mummies. Our goal was to create a great story using extremely simple ingredients (cupcakes, jelly beans, licorice, gumdrops), but also to show, through great photographs and clever design, that there are no limits to imagination, especially when that imagination belongs to a child.
Gleefully ghoulish!
High production values.