AIGA Design Archives

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Design Category
Editorial design, 2005
Design firm
Sagmeister, Inc. (New York, New York)
Collection
(2006) AIGA 365: 27

Description

Starting / a / charity / is / surprisingly / easy. This is part of an ongoing series of typographic works that came out of a list I found in my diary under the title “Things I have learned in my life so far.”
Every one of these pieces was published—so far, they have appeared on French and Portuguese billboards, in a Japanese annual report, on German TV, in Austrian magazines, as a New York direct mailer and in an American poster campaign.

Credits
Creative director/art director: Stefan Sagmeister
Designer/illustrator: Traian Stanescu
Photographers: Oliver Meckes, Nicole Ottawa
Writer: Stefan Sagmeister
Printer: Copy magazine
Printing method: Offset
Client: Copy magazine
Juror Notes

Typographic originality using microscopic forms to create abstractions that are almost painterly.