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Design Category
Package design, 2005
Design firm
Target (Minneapolis, Minnesota)
Collection
(2006) AIGA 365: 27
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Target ClearRx prescription system is a new family of smart, safe innovations in pharmacy:
• A new label design that helps make information about your medicine easier to read and easier to understand
• New color-coded rings to personalize and easily identify your medicine
• A place for your patient information card right on the bottle, right where you need it
What makes it different or better?
• Easy-to-read label
• Color-coded rings
• Patient info card tucked into the back label
• Top label with name of prescription
Truly revolutionary in the category.
Solves a problem well with legibility, ergonomics, differentiation, color-coding for identification.
Functional in how it uses caps as base.
Well, well thought out in all aspects . . . shape, functionality, image.
Innovative.