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Design Category
Environmental graphic design, 2001
Design firm
American Museum of Natural History (New York, New York)
Collection
(2002) AIGA 365: 23
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Keeping pace with one of the greatest scientific achievements of modern times, The American Museum of Natural History created the first comprehensive exhibition on the field of genomics. “The Genomic Revolution” enabled visitors to grasp the relevance and ramifications of deciphering the code of life.
Mounted in a 7,500-square-foot gallery, the exhibition featured a range of techniques—models, hands-on and computer interactives, animations, soundscapes and video projections—that engaged visitors of all ages. Controversial topics, from cloning and gene therapy to genetically modified foods, captured the attention of visitors, who could then voice their opinions at computer polling stations.