AIGA Design Archives

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Design Category
Promotional design and advertising, 2005
Design firm
Alfalfa (New York, New York)
Collection
(2006) AIGA 365: 27

Description

“Can ‘Bonds of Love’ be something more than an all-women exhibition in a predominantly male gallery?” Questions such as this, posed by Lia Gangitano in her introduction, are subtly answered in the design of this elegant hardcover catalog.
Curated and organized by artist and performer Lisa Kirk, “Bonds of Love” ran at John Connelly Presents in Manhattan and featured the works of 14 female artists. The catalog was designed by Rafael Esquer at Alfalfa.
“Alfalfa’s main concern was to challenge preconceptions about an all-female show rather tenderly titled ‘Bonds of Love,’ explains Esquer. “We began with the title, creating a typographic wire sculpture for the cover. The surprising juxtaposition of such soft words with the harshness of the material creates new meaning.”
For Esquer, the malleability of wire also seemed a subtle metaphor for gender. “So we made hundreds of male and female symbols out of different kinds of wire.” His mini-sculptures appear throughout the book, on the divider and end pages. “Some people see a resemblance to pubic hair,” he says, “or to forests seen from above.”

Credits
Creative director/art director: Rafael Esquer
Designers: Ace Angara, Rafael Esquer, Allison Ruiz, Olivia Ting
Curator: Lisa Kirk
Printer: Pazazz
Printing method: Offset
Binder: Pazazz
Binding method: Perfect
Typefaces: Adine Kimberg, Conduit
Client: John Connelly Presents
Juror Notes

Visual stream of consciousness.
Dense, personal and rich experience.
Good use of typography.