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Hifana Wamono Music Video

Design Category
Promotional design and advertising, 2005
Design firm
Wieden+Kennedy Tokyo (Tokyo, Japan)
Collection
(2006) AIGA 365: 27
Description

The beat junkies duo of Hifana set sail as two determined fishermen in hopes of a big “TAIRYO” catch in this epic and surreal Japanese folklore between man and his beats against the raging waves and stormy seas in the land of WAMONO.

Credits
Creative directors: John C. Jay, Sumiko Sato
Art directors: +cruz, woog
Designers: +cruz, Shane Lester, woog
Illustrators: Hifana, woog
Production director: +cruz/W+K Tokyo Lab
Editor: Shane Lester
Writers: +cruz, Shane Lester, woog
Directors of photography: Atsushi Kawabe, Spoon
Producers: +cruz, Bruce Ikeda, Kaori Satake, Kenji Tanaka
Director: +cruz/W+K Tokyo Lab
Animators: Kamikaze Douga, Genki Ito, Ben List
Client: Hifana
Juror Notes

Beautiful!
All about the craft.
Unique to the artist.
Good example of using graphic language for storytelling. You don’t have to use live action.
Loaded with cultural references.