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Design Category
Typographic design, 2005
Design firm
Brand New School (Santa Monica, California)
Collection
(2006) AIGA 365: 27
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For the opening of CMT’s highest rated show, Brand New School created a world designed and lit like a theater set. Entirely made out of flat, cut-out props, it’s loaded with emotionally charged iconography: pickup trucks, wheat sheaves, rooster-mounted weather vanes, faithful dogs and fiddles—all contributing to build a country universe, as it counts down to the number one spot and day turns to night. While the piece appears to appropriately reflect the simplicity of country music’s grassroots ethics, the whole thing was, ironically, produced digitally.
Wowed!
Flat elements and giving them dimension is great.
Examining the process as well as the result was great.
Animation of paper is very well done.