This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.
 |
Design Category
Environmental graphic design, 2001
Design firm
Sussman/Prejza & Co., Inc. (Culver City, California)
Collection
(2002) AIGA 365: 23
|
Conceptually, the project-related graphics for the Hollywood & Highland retail environment are inspired by the cinematic interplay between light and shadow on a flat surface. The system uses only black and white to brand and identify this part of Hollywood as a place formed originally by the art of moving pictures. Classic film icons such as searchlights, extreme perspective and cropped images—attributes made “real” by the eye of the camera—inspired the identity.
“Though these are two projects, they relate together because of their play of shadow and light. Really imaginative and appropriate.”