AIGA Design Archives

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Design Category
Experience design, 2001
Design firm
Spunk Studio (Minneapolis, Minnesota)
Collection
(2002) AIGA 365: 23

Description

We created, illustrated, tested, funded, re-tested and delivered this product ourselves. It was made with the common studio goal of creating a cost-effective book of therapeutic board games for caregivers to play with “at-risk” kids.

Partnering with certified school psychologist, Jim Anderson, we identified hard issues, such as divorce, death, self-image and conflict-resolution, that had to be presented in a safe, role-playing environment. The solution had to be inexpensive to produce to bring the cost per unit down to a teacher-friendly level. Careful testing, critique and directed redesign from industry experts and kids brought “Talking Tools” to a higher level.

Credits
Creative director: Jeff Johnson
Designers: Jim Anderson, Angee Hagen, Jeff Johnson, Jason Walzer
Illustrators: Jim Anderson, Jeff Johnson
Writers: Jim Anderson, Jeff Johnson
Typeface: VAG rounded
Client: Childswork/Childsplay
Juror Notes

“I admire the fact that this game addresses a very difficult audience—dysfunctional children—and encourages communication. It is also engaging, portable and inexpensive.”