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Design Category
Brand and identity systems design, 2000
Design firm
Samata Mason (Dundee, Illinois)
Collection
(2001) AIGA 365: 22
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This annual report uses the beautiful detail inherent in Swiss Army brands products to deliver the message that the company is paying close attention in all aspects of product design and operations. The book’s diminutive format adds to the “details” theme. The final report is identical to the original concept.