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Design Category
Package design, 2001
Design firm
Werner Design Werks, Inc. (Minneapolis, Minnesota)
Collection
(2002) AIGA 365: 23
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We worked with Target to determine the look of Halloween 2001 at Target stores, and these hangtags were part of a comprehensive system. Miss Witch was just one of a much larger cast of friendly, ghoulish characters who appeared throughout the store on everything from signage, T-shirts and pajama bottoms to paper towels and candy packaging.
“I think it’s very sweet.”
“It’s very approachable and well considered.”