AIGA Design Archives

This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.

Design Category
Promotional design and advertising, 2001
Design firm
Concrete Design Communications, Inc. (Toronto, Ontario, Canada)
Collection
(2002) AIGA 365: 23

Description

This is a call for entries directed at both printers and designers. We used pixilated images of predictable, dull, contrived corporate stock photography with the well-known accompanying disclaimer: “This image is for position only and is not intended for final use. The situations depicted are purely fictional and any similarities to actual persons, places, events and/or submitted contest materials are purely coincidental.” The unique format of the pad provides entrants a convenient way to pull out and use several entry forms.

Credits
Creative directors: Diti Katona, John Pylypczak
Designer: Melissa Agostino
Writer: John Pylypczak
Typeface: Trade Gothic
Printer: Bowne
Papers: Monadnock Dulcet 80 lb. text, UV/Ultra 11 Radiant White 28 lb., Eska Board 80 pt.
Client: Unisource
Juror Notes

“This just kills me. I love the functionality, because you can take the whole front off. The detailing is really nice.”