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Design Category
Promotional design and advertising, 2001
Design firm
Doyle Partners (New York, New York)
Collection
(2002) AIGA 365: 23
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This poster was conceived to announce a paper expo at the Art Directors Club. In these days of “virtuality,” this poster celebrates the tactile qualities of paper. Featuring a photograph of a sheet of paper folded into eighths, the poster itself is folded into ninths. The resulting object is an ever-changing study of the interaction of light and paper, and paper’s remarkable ability to carry a fold—both real and reproduced.