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Design Category
Brand and identity systems design, 2000
Design firm
The Leonhardt Group (Seattle, Washington)
Collection
(2001) AIGA 365: 22
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The goal in this project was to produce the 1999 annual report for an audience consisting of investment analysts, shareholders and employees. Historically, Fisher has been involved in several disparate businesses. Recently, it has focused on becoming solely a communications and media company. Our idea was to create a manifesto-like report that acts to unequivocally clarify where they are headed, what business they are in and where the potential opportunities lie. Limited color, gritty photos and newsprint-like paper are used as signals for a company reinventing itself. A bold pictorial section describes industry conditions and opportunities, while a diagram deconstructs itself, page by page, in a section of vellum overlays.