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Design Category
Promotional design and advertising, 2001
Design firm
Reservoir (San Francisco, California)
Collection
(2002) AIGA 365: 23
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When we were asked by “Voice” creative director Sean Adams to design the registration brochure for AIGA’s National Design Conference, we took the premise that “design pervades every aspect of our society, our culture and our individual lives.” We came up with a list of 1,952 objects and concepts that suggest the scope of design’s reach and wrote statistical captions about a further 50 of them to accompany Lenny Gonzalez’s deadpan photographs of supermarket aisles.
“I remember getting it, and spent a lot of time with it. It talked about ‘Voice’ in a timeless fashion.”
“It documents the visual environment we live in, which is always a perverse attraction.”