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Design Category
Typographic design, 2001
Design firm
Pentagram (San Francisco, California)
Collection
(2002) AIGA 365: 23
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The Potlatch Paper website, orientated toward the sensibilities of those who work in or around the graphic design industry, makes use graphically of two of the industry’s core tools: type and paper. These elements are used in an innovative, elegant and sometimes whimsical manner as a central part of the site and the site navigation.
“It’s liberated type. The lack of gimmicks in the interface is refreshing. It’s effortless, like leafing through a book. It’s also useful, not in-your-face.”
“There are some really charming ways of animating typography—like when it becomes magnetic-seeming, sticking to the type. It’s a lovely and sweet idea.”
“There’s a very light touch to it.”