AIGA Design Archives

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Design Category
Book design, 2001
Design firm
Book, Book, Book (Long Beach, California)
Collection
(2002) 50 Books/50 Covers of 2001

Description

The most challenging part of this project was trying to represent the feeling of snowboarding to snowboarders while still keeping it accessible to outsiders. The structure of Blower is meant to be both linear and nonlinear. It’s intended to take you through a day of snowboarding, the progression of the sport itself and the history of snowboard design. It is organized so that you can start anywhere, move forward or backward and still it makes sense; if you get stuck, there’s an index which gives brief but potent insight into what you have seen.

Credits
Art director: Jared Eberhardt
Designers: Malcolm Buick, Aaron Draplin, Jared Eberhardt, Ruby Lee
Illustrators: Stephen Bliss, Jason Brashill, Noah Butkiss, Chimp, John Copeland, Mark Gonzales, Evan Hecox, Andy Jenkins, Dave Kinsey, Scott Leonhardt, Geoff McFetridge, Andy Mueller, Mark Reush, Woo Roberts, Struggle Inc.
Photographers: Blotto, Jeff Curtes, Geoff Fosbrook, Jon Foster, Mark Gallup, Trevor Graves, Scott Needham, Vincent Skoglund, Vianney Tisseau, Alex Williams, Hiro Yamada, Kevin Zacher
Production coordinator: Jared Eberhardt
Trim size: 9.5 x 11 inches
Pages: 256
Quantity printed: 25,000
Compositor: Jared Eberhardt
Typefaces: Cooper Black, Helvetica Bold, Helvetica Condensed, Helvetica Medium
Printer: Toppan Printing
Papers: Satin Kinfuji 128 g/m2, Yuppo lightweight 84.7 g/m2, woodfree uncoated 120 g/m2, newsprint 48.8 g/m2
Binding method: Flexibound
Jacket designer: Jared Eberhardt
Jacket printer: Toppan Printing
Authors: Jared Eberhardt, Evan Rose, Kevin Wilkins
Editor: Elizabeth Farrelly
Publisher: Booth-Clibborn Editions