This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.
 |
Design Category
Book design, 2001
Design firm
Graphic Thought Facility (London, England)
Collection
(2002) 50 Books/50 Covers of 2001
|
The publisher gave us a very open brief: write and design a book about Graphic Thought Facility’s interests.
Being used to the discipline of working to tighter briefs, (we hardly ever produce self-authored work) we redefined the challenge as: how can we present our commercial work to a broader audience that is more than just another design monograph of squared-up images?
We laid out ten years of work on the floor and wheeled a homemade “copy-camera” over it, shooting sections to a fixed scale.
Back in the design studio we converted a Casio wristwatch-camera to scan 35 mm contact sheets for the contextual images for inclusion in the book.
I am happy that we managed to create a sense of theatre from the two-dimensional content.