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Design Category
Book design, 2001
Design firm
Sagmeister Inc. (New York, New York)
Collection
(2002) 50 Books/50 Covers of 2001
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Made You Look contains practically all the work we ever designed, including the bad stuff. It was published as a paperback contained in a red transparent slipcase.
Removing the book from the red-tinted transparent slipcase causes the mood of the dog to worsen considerably; bending it results in “made you look” (or in the other direction “dog food”) showing up on the fore edge.
Peter Hall wrote a very detailed text (for a design book) and I included handwritten excerpts from my diary and many comments from our dear clients.