AIGA Design Archives

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Design Category
Motion graphics, 2002
Design firm
Brand New School (Santa Monica, California)
Collection
(2003) AIGA 365: 24

Description

For this video, director Chris Applebaum took the band to Hays, Kansas, threw a party at a fan’s house and let the cameras roll. To enhance the self-made, back-to-the-roots punk-rock attitude, he asked us to design five segments made to look like a high school student’s scrapbook come to life. The animation pieces show the flying tour bus landing in Kansas, introduce the band members and go on to interpret the lyrics and explore rock ’n’ roll iconography. For all of us, it was a fun trip down memory lane.

Credits
Creative director: Jens Gehlhaar
Designers: Saiman Chow, Jens Gehlhaar, Ben Go, Mark Kim, Tim Koh, Arya Senboutaraj
Animators: Mark Kim, Han Lee, Arya Senboutaraj
Producer: Lane Jensen
Music: American Hi-Fi
Clients: Chris Applebaum, A Band Apart