This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.
Design Category
Editorial design, 2000
Design firm
Pentagram (New York, New York)
Collection
(2001) AIGA 365: 22
|
This twice-yearly publication takes a different theme for each issue. Our audience is a particular one, interested in the intersection of performing and visual arts. The “Rites of Spring” issue followed a few especially dark topics, and the publisher wanted a deliberately brighter perspective. “Eye candy” is a disparaging term, but that was what we especially set out to address: things that look pretty, that are undeniably attractive. It also, obviously, coincided with the arrival of spring, so there was a sense of growth, renewal and an athletic sense of “springing.” The coordination of—and relationship between—several different photographic scenarios is complex.