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Design Category
Experience design, 2002
Design firm
M.A.D. (Sausalito, California)
Collection
(2003) AIGA 365: 24
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The problem was to create a promotional site that displayed a mixture of design and technical experiments while showcasing some of M.A.D.’s studio work and thoughts, and to creatively manage a very large volume of content for one webpage.
We wanted to conceive a one-page site with a minimized yet simple navigation system, focusing the design around the tension between simplicity and boldness, and between singularity (one page) and multiplicity (150-plus entries/designs). We tried to show how life and the world and design have changed for us in the last few years. And how we try to move on with it and keep our spirits up.