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Design Category
Promotional design and advertising, 2002
Design firm
Rymn R. Massand (New York, New York)
Collection
(2003) AIGA 365: 24
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First thought: emphasizing the destination aspect of the wedding as a strong selling point and an adventure (map necessary), even if it was in the middle of the highly explored south of France. Second thought: the celebration of the union of two people/a wedding is all about eating and getting bigger—what better spokesperson than Bibendum of the Michelin empire?