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Design Category
Motion graphics, 2002
Design firms
Motion Theory (Los Angeles, California), Wieden+Kennedy (Tokyo, Japan)
Collection
(2003) AIGA 365: 24
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“Nike Presto 03” brings three musical genres to life visually, all in an effort to reach the culturally active youths of 12 diverse Asian countries. Each of the three main broadcast spots—“Beatbox,” “Electronica” and “Hip-Hop”—fuses a distinctive soundtrack with constantly shifting abstract forms, simple typography and a unique color palette. The result is a captivating interplay of form and sound—an evolving explosion of forms and color that endeavors to create the sense that colors can actually be heard and music can really be seen.