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Design Category
Promotional design and advertising, 2002
Design firm
Ogilvy & Mather (New York, New York)
Collection
(2003) AIGA 365: 24
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“Push” is an advertising and design conference held each year in Memphis. We were asked to design a poster that reflects the idea of taking creative risks. We liked the image of a bird ready to take flight. The bird finds its courage and prepares to leap off the tallest branch. Hand-drawn type winds its way across the surface, reminding us that free expression and wild abandon can be channeled for greater creative opportunity.