AIGA Design Archives

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Design Category
Promotional design and advertising, 2002
Design firm
Pentagram (New York, New York)
Collection
(2003) AIGA 365: 24

Description

Stop the Plant is a grassroots campaign to prevent the construction of a mammoth, 1,800-acre cement plant, pit and mine in New York’s scenic Hudson Valley. Area resident Woody Pirtle designed a poster that uses the plant’s monolithic 40-story stack as a powerful image of blight against the blue sky. The poster is being sold as a fund-raiser for the group, and the image has been adapted into storefront cards, lawn signs, benefit invites and other materials to rally support.

Credits
Art director: Woody Pirtle
Designers: Scott Buschkuhl, Woody Pirtle
Illustrator: Woody Pirtle
Typeface: Handlettering
Printer: Grafx Screen Printing
Client: Scenic Hudson