Evan’s Life Foundation “One Boy” brochure

The goal of the project was to build awareness of and raise funds for Evan’s Life Foundation—a nonprofit organization that gives aid to children at risk—in a fresh and different way. In the past we had created and distributed a typical annual newsletter, featuring grant recipients and their stories, but this year I felt it was time to change the format and create a marketing piece that came closer to representing the perilous truth about these kids. We chose one child to symbolically represent the type of children we work with, and, using a journalistic style of photography, we set out to shoot a day in the life of Kevin. From concept to completion, it took us six weeks. The response was just as I had hoped: no one who reads this piece from cover to cover can help but be affected by the message and have his or her consciousness raised.