This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.
 |
Design Category
Corporate communications design, 2002
Design firm
SamataMason (Dundee, Illinois)
Collection
(2003) AIGA 365: 24
|
Our challenge was to communicate Swiss Army’s continuing focus on developing and marketing products that are designed around the needs, expectations and lifestyles of its end users. The report, the third in a series, builds on the idea that Swiss Army products are created as equipment for people who tend to view life as a giant “to-do” list. The project was completed inside a short production window and under strict budget parameters for a really great bunch of people.