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Design Category
Information design, 2002
Design firm
Satellite Design (San Francisco, California)
Collection
(2003) AIGA 365: 24
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The North Face approached us with the goal of making its tent-pitching instructions as well designed and user-friendly as its tents. Its existing instructions and those of many of its competitors were text-heavy and fairly complicated.
The new design breaks down each set of instructions into 12 steps. Users follow a simple progression of action-oriented text and accompanying color photography. The simple, image-oriented design lends itself to use in the field (even in bad weather or poor light) as well as to a multiple-language format. The instructions are printed on synthetic paper for durability.