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Design Category
Promotional design and advertising, 2002
Design firm
Stone Yamashita Partners (San Francisco, California)
Collection
(2003) AIGA 365: 24
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As a complement to the Comdex booth experience and to CEO Carly Fiorina’s keynote address, this keepsake brochure was one of the first instantiations of post-merger HP’s brand identity. Our intent was to intrigue and surprise Comdex attendees with the energy and popularity of HP in the enterprise market, and to satisfy their desire for information about how HP was faring since the merger. Because it was conceived of and completed so quickly, the brochure had the dual notoriety of focusing and rallying communicators within HP around messages and a look and feel that they had seen in advertising only.