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Design Category
Corporate communications design, 2002
Design firm
SamataMason (Dundee, Illinois)
Collection
(2003) AIGA 365: 24
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The transformation of QLT from drug developer to profitable drug producer resulted in the next shareholder question: What are you going to do next? This report clearly communicates that QLT is much more than a one-dimensional company, and that the attitudes and attributes that made it successful once are what will make it successful again and again.