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Design Category
Book design, 2002
Design firm
Alfred A. Knopf Publishers (New York, New York)
Collection
(2003) 50 Books/50 Covers of 2002
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Mike Heppner’s manuscript presented a variety of design problems—mostly several kinds of texts that needed to be visually differentiated to the reader. I felt this book should have a united package, and decided to utilize Evan Gaffney's cover design for the display. Picking up the typographic treatment of the jacket, I selected a basic text font (Electra) that was compatible and used it as a display font. Then I chose alternate text fonts for the various types of texts that seemed to suggest the content of that text by association, e.g., a typewriter font for student papers or letters. I took a series of letters and numbers that appeared in the text and repeated them as dim positive and negative icons and ran a string of computer zeros and ones across spreads to communicate a futuristic and enigmatic look.