AIGA Design Archives

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Design Category
Book design, 2002
Design firm
HarperCollins Publishers (New York, New York)
Collection
(2003) 50 Books/50 Covers of 2002

Description

The design challenge for I See Myself by Vicki Cobb was to present a young audience with the age-old scientific principles of light and reflection in a fun and fresh new format. The criteria that influenced the design included a limited color palette, easy-to-understand step-by-step illustrated activities, an abundance of white space that complemented Julia Gorton’s unique style of illustration and the use of typography as a visual. The biggest production challenge was assembling all the separate elements of typography, illustration and Adobe Illustrator art into a single Quark file.

Credits
Creative director: Harriett Barton
Art director: Jeanne L. Hogle
Designer: Julia Gorton
Illustrator: Julia Gorton
Production director: Esilda Kerr
Production coordinator: Esilda Kerr
Trim size: 8 x 10 inches
Pages: 40 self-ends
Quantity printed: 6,000
Compositor: HarperCollins Publishers
Typeface: Griott Gothic
Printer: South China Printing Company
Paper: 128 gsm matte art
Binder: South China Printing Company
Binding method: Smyth-sewn
Jacket designer: Julia Gorton
Jacket printer: South China Printing Company
Author: Vicki Cobb
Editor: Rachel Orr
Publisher: HarperCollins Publishers