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Design Category
Environmental graphic design, 2000
Design firm
Gensler (New York, New York)
Collection
(2001) AIGA 365: 22
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The NBA asked Gensler to develop a master facilities plan. Basketball-themed design elements and a comprehensive graphic program support the project objectives by conveying NBA’s strong brand and the kinetic energy of the sport. The experience begins as you step out of the elevator and into a full scale section of a basketball court where rules and specifications are stenciled on the walls. The media lounge has a cage of basketballs with a coffee bar that adjoins the room. Six backboards form a wall enclosure around a new interconnecting stair. Lightboxes depicting players in action line the corridors, and murals of other memorable NBA moments are arranged on the end walls of work areas. Office signage and wayfinding components were designed as part of the graphics program. Imagery from the NBA archives was used to create photomurals that form a backdrop for the activity in the workplace.