AIGA Design Archives

This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.

Design Category
Book design, 2002
Design firm
Helicopter (New York, New York)
Collection
(2003) 50 Books/50 Covers of 2002

Description

Published in 1972, Joyce Gladwell’s memoir, Brown Face, Big Master, was an unexpected best-seller in both Jamaica and England. Nonetheless, the publisher went bankrupt and the book never got a second printing. Roughly 30 years later, her son Malcolm, now a best-selling author in his own right, set out to republish an edition of 500 copies. The studio was commissioned to redesign the book from scratch, with a new introduction and a section of historical photographs; the new edition was intended for friends, family and prominent university libraries. The design juxtaposes a classic sense of book packaging with a contemporary graphic look. The end result elicited an unexpected prize: a handwritten letter from the author meticulously noting and praising everything from the color of the paper to the width of the margins. A more gracious client has never been had.

Credits
Creative director: Helicopter
Designer: Helicopter
Illustrator: Helicopter
Production director: Vince Bailey (Impact Publishing)
Trim size: 5 1/4 x 7 3/4 inches
Pages: 228
Quantity printed: 500
Compositor: Digital Color Technologies
Typeface: HTF Requiem
Printer: Elegance Printing (Hong Kong)
Papers: Cream Woodfree (Indonesia) 100 gsm, 2/2c Black and PMS 288 Blue, Rainbow 124.4 gsm
Binder: Elegance Printing (Hong Kong, , China)
Binding method: Hardcover, squared back, section-sewn, separate ends
Jacket designer: Helicopter
Jacket printer: Elegance Printing (Hong Kong)
Author: Joyce Gladwell
Editor: Malcolm Gladwell
Publisher: Doctor Bird Press