AIGA Design Archives

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Design Category
Book design, 2002
Design firm
Maryland Institute College of Art (Baltimore, Maryland)
Collection
(2003) 50 Books/50 Covers of 2002

Description

The project was to create a milestone issue of the MICA Student Poetry Journal, taking it from a stapled handout to a formal publication while still maintaining the continuity of the annual. The theme, to this end, is “The New Fire Is Born from the Ashes of Old Fire.” The task that followed was to define design criteria for the ashes and the fire. One possible strategy seemed to be strictly forbidding the use of explicit images or color schemes to represent fire. The material for the external components, as well as color schemes and typefaces, were selected so that the tangible part of the book subtly conveys the fragility and volatility of ashes, thereby leaving the title “Fire” to be perceived through the poetry itself. A limited budget made it possible—or necessary—to have a handmade cover and packaging.

Credits
Creative directors: Lew Fifield, Hwa Lee
Art director: Hwa Lee
Designers: Alia Chungtai, Ben Kutil, Hwa Lee
Production director: Hwa Lee
Production coordinator: Hwa Lee
Trim size: 4 1/2 x 5 3/4 inches
Pages: 96
Quantity printed: 500
Typefaces: Bembo, Trade Gothic
Printer: Advance Printing Incorporated
Papers: Domtar Titanium Natural Smooth 170 lb. Text, Mohawk Tomahawk Charcoal 80 lb. Cover, bookbinding chipboard
Binder: Advantage Bookbinding Inc.
Binding method: Perfect-bound
Jacket designer: Hwa Lee
Jacket printer: Fine Arts Engraving Company
Author: Maryland Institute College of Art
Editor: Max Fuchs
Publisher: Maryland Institute College of Art