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Design Category
Book design, 2002
Design firm
Phaidon Press Inc. (New York, New York)
Collection
(2003) 50 Books/50 Covers of 2002
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The design concept aims at closely mirroring the unorthodox methods and subject matters of Warhol’s work, and therefore to reinterpret the structures of traditional catalogues raisonnés without compromising the presentation of either images or text. The idea was for it to appeal to gallerygoers, collectors and professionals as well as a broader audience. An homage to Warhol’s Kellogg’s Cornflakes boxes from 1964, a slipcase laminated with silkscreened kraft paper holds the book. This “box” solution provides the book with its own display in bookshops. A change of color on the outside of the boxes indicates the series and distinguishes each future volume.