AIGA Design Archives

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Design Category
Book design, 2002
Design firm
Pantheon Books (New York, New York)
Collection
(2003) 50 Books/50 Covers of 2002

Description

I was asked to design a cover with a sophisticated appearance that would attract adults interested in the concept of traveling. The concept was to create a package that would have a slight resemblance to someone’s leather travel journal worn through the years. Since the book had an intimate quality, its size was a consideration, as most journals are small and easily packed. The finishing touch was the gold stamping, accenting the sublime qualities of travel. Using real leather was out of the question due to cost, so we had to manipulate a printable material to match the characteristic of a piece of worn leather. The final outcome was a success in the eyes of myself and the client!

Credits
Art director: Archie Ferguson
Designer: Justin Salvas
Production director: Roméo Enriquez
Trim size: 5 x 7 1/2 inches
Quantity printed: 7,500
Typeface: Eplica
Paper: Kivar High Flex 7
Jacket designer: Justin Salvas
Jacket printer: Coral Graphics
Author: Alain de Botton
Editor: Dan Frank
Publisher: Pantheon Books