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Design Category
Promotional design and advertising, 2000
Design firm
Motion Theory (Venice, California)
Collection
(2001) AIGA 365: 22
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Our intent was to create a website that was both informative and easy to use and an active experiment in interactivity that demonstrated the power with which mathematics drives programming and design. The fact that the website was our own made it intensely difficult to be satisfied with the final product. Knowing that it was going to be a promotional tool that marketed us to unknown individuals, we wanted and expected the website to represent the best quality we are capable of. As a result, we took several months to complete the project and came out with a finished site that was better than we had ever imagined possible.