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Design Category
Experience design, 2000
Design firm
Eleven Inc. (San Francisco, California)
Collection
(2001) AIGA 365: 22
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Shutterfly is an online photo-processing service. They were in need of total rebranding to take advantage of the rapidly increasing awareness in digital photography and related digital services. Eleven provided a full compliment of services ranging from identity, collateral, advertising, online marketing, packaging and website design. Targeted mainly toward women who keep and organize family photos, Shutterfly is an easy-to-use service to upload, store and print photos. Clean, intuitive navigation directs users to areas where they can edit, enhance, fix, share and even turn their photos into greeting cards.