This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.
 |
Design Category
Brand and identity systems design, 2003
Design firm
Fervor Creative, Inc. (Scottsdale, Arizona)
Collection
(2004) AIGA 365: 25
|
After moving into our new office, we wanted to create name recognition and build a unique image. Our idea was to use our name photographed in odd and therefore memorable locations. The photography mimics our approach of simple and direct messaging and is devoid of a specific style, which speaks to our ability to adapt to different solutions effectively. The details were of equal importance. We used double-thick cards and letterpress printing on a high-cotton-content stock to create a tactile experience that complements the visual impact.
It is so nice to see a well executed, well thought out, and well applied idea.