AIGA Design Archives

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Design Category
Experience design, 2000
Design firm
Method, Inc. (New York, New York)
Collection
(2001) AIGA 365: 22

Description

The primary challenge was to showcase more than 150 products on one screen, while continuing to develop and enhance the visual language of the “Workspheres” exhibition. We wanted to develop a not so abstract metaphor for the workplace that could visually relate the web site to the exhibition. The post-it note—one of the most common elements of the workplace—became this icon. On a technical level, we developed a sorting mechanism to help navigate the user through the massive amount of content, which is accessible on just one page. We feel that the site successfully integrates and continues the design language of both the exhibition and the other marketing collateral. We were able to develop not only a website but also a kiosk that served as a guide within the exhibition.

Credits
Creative director/lead designer: Olivier Chételat
Designers: Alicia Cheng, Thomas Noller
Interaction designers: April Starr, Ted Booth
Content strategist: Chris Torrens
Site engineering: Jonathan Synder
Producer: Natalia Maric
Account manager: Monte Bartlett
Typeface: Verdana
Software: Adobe Illustrator, Adobe PhotoShop, Flash
Client: Museum of Modern Art