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Design Category
Editorial design, 2003
Design firm
Pentagram (New York, New York)
Collection
(2004) AIGA 365: 25
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The “Animal” issue of 2wice presented an opportunity to look at the prevalence of animal imagery in dance, fashion, and photography. I wanted the overall impression of the design and the editorial mix to feel like an Aesop’s fable, something that is childlike but not strictly for children. Hence, the simple, storybook approach to typography, which is plain but elegant. Likewise, the photography is all very direct and simple, ranging from the overtly cute (portraits of animal babies) to the profoundly creepy (taxidermic tableaux). The performers we featured had a similar range: the dialogue between civility and savagery in the Paul Taylor Company performance of Cloven Kingdom versus the literal animalism of the David Parsons dancers. The simplicity of the design allowed us to connect more forcefully a broad range of material into a coherent ensemble, making a virtue of our complex mission to mix performance, photography and design.
Exhaustive multiplication of an idea. Consistently well designed.
“I’m curious to know how they go about these. Do they find the images first and go from there or vice versa? So well done." Susanna Dulkinys
“What’s not to love about it?” Brian Noyes