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Design Category
Promotional design and advertising, 2003
Design firm
Piscatello Design Centre (New York, New York)
Collection
(2004) AIGA 365: 25
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The Visiting Artist Program, founded in 2001 by the Fashion Institute of Technology in New York City, provides a source of inspiration for design students and educators.
Our specific design challenge was to create an identity, within strict budgetary parameters and resource limitations, that would attract the attention of the modern student.
Inspired by the theater at Epidaurus, dated at the end of the 4th century BC, our solution combines graceful simplicity with purely aesthetic and distinctly functional values.
This graphic theme was continued throughout the collateral materials (invitations, postcards and posters), which were distributed at the events.
There was a lot of discussion about the merit of quality work done in a classical or dated style. Though the work is great, does it have relevance in this competition? Does it speak to the designers of today?