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Design Category
Typographic design, 2003
Design firm
Sagmeister Inc. (New York, New York)
Collection
(2004) AIGA 365: 25
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Each month, the Austrian magazine copy commissions a new studio/artist to design its divider pages. These spreads don’t need to sell or promote anything, they just separate different chapters of the technology/art/lifestyle magazine.
I was commissioned to create six double-page spreads for one issue. Together, the spreads read: Having / guts / always / works out / for / me. I found the text in my diary under the heading “Things I have learned in my life so far.”
The estimated total production cost was $125,000.
Irreverent, innovative, funny, sophisticated whimsy. There’s thought behind it.
“It is typography as art. And it's provocative.” Susanna Dulkinys